For all the lovers of purple and violet hues, you’re in luck. The Pantone Institute of Color has just announced that the color of the year for 2018 is ultra violet.
This isn’t like the ultraviolet rays you can get from the sun, or the Sacramento Kings’ royal purple. Instead, ultra violet is a higher intensity of violet and as a “dramatically provocative and thoughtful purple shade,” according to color experts.
In order to come up with its annual Color of the Year, Pantone takes a look at various areas of design and weighs all the shades it sees against different factors including the mood of the nation.
Leatrice Eiseman, executive director of the Pantone Color Institute, in their official announcement stated “We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to… ultra violet, a blue-based purple that takes our awareness and potential to a higher level.” She further added that “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive ultra violet lights the way to what is yet to come.”
“This means 2018 will be a good year to stock up on all things purple, if you love the color,” said interior designer Jennifer Ott in her assessment of ultra violet.
Pantone reads many things into this intense hue. It “communicates ingenuity, originality and visionary thinking that points to the future,” according to the experts. It’s a Prince kind of purple.
Ultra violet also has a calming and meditative aspect that can combat the nonstop stress of life today, Pantone noted. Visually, it complements the ubiquitous grays in modern homes.
Michael Murphy, trends and interior design producer at Lamps Plus, pegged ultra violet as the right tone for the moment.
“This color evokes truth, self-respect and dignity,” he said. “All of these words seem to be culturally relevant.”
What does this color mean for consumers? Expect a lot of ultra violet in everything from sofas and tiles to your appliances and beddings.